About Me

Danial Zafaranchizadeh Moghaddam

Senior Web & App Developer | MSc AI & Robotics | DRL & ROS Enthusiast

London, United Kingdom

I am a Senior Web and App Developer with over seven years of professional experience. Currently, I am pursuing an MSc in Artificial Intelligence and Robotics at the University of Hertfordshire. I specialize in building high-performance applications and exploring the development of intelligent agents. I specialize in architecting agentic workflows and autonomous systems. My goal is to bridge the gap between robust software engineering and the cutting edge of AI and Robotics.

Areas of Expertise

AI & Autonomous Systems

• Agentic Workflows: Designing multi-agent systems and autonomous task automation.
• Deep Reinforcement Learning (DRL): Training models with complex reward functions.
• Robot Operating System (ROS): Developing software for robotic perception, control, and simulation.
• Neural Networks & NLP: Implementing Transformers and specialized text classification models.

Web & CMS Development

• Custom WordPress & CMS: Experienced in building responsive websites with custom themes and plugins, managing dynamic content using WordPress and other CMS platforms.
• E-commerce Systems: Developing scalable online stores with a focus on conversion and performance.
• Full-Stack Architecture: Crafting modern interfaces using JavaScript, PHP, and scalable backend logic.

Software Engineering

• Mobile Development: Building cross-platform apps using Flutter and Dart for iOS and Android.
• Performance Engineering: Optimizing speed and efficiency for web and mobile platforms.
• Version Control & DevOps: Managing complex codebases with Git and modern deployment workflows.

Growth & Optimization

• UX/UI Strategy: Crafting user-centered designs to improve engagement and retention.
• Technical SEO: Implementing advanced search engine optimization at the code level.
• Digital Systems: Integrating e-commerce and marketing tools into technical platforms.

Professional Experience

Co-Founder & Senior Developer | Karkia Pardazesh Firouzeh (GorillaZone.shop)

Oct 2017 – Dec 2024

• Ecosystem Development: Engineered the complete online ecosystem using WordPress and WooCommerce, including custom plugins, proprietary payment gateways, and responsive design.
• Growth Engineering: Drove a 50% annual sales growth by securing top Google rankings (#1-3) through technical SEO and high-conversion UX optimizations.
• Infrastructure: Designed organizational workflows for customer care, warehousing, and shipping to manage over 200+ monthly orders efficiently.

Senior Developer | Green Wing Co. W.L.L (Salmiya)

Jan 2020 – Apr 2023

• Multi-Platform Management: Led the development of three WooCommerce platforms for major fashion brands, managing localized languages and stock for 50K+ monthly active users.
• Mobile Innovation: Built a Top 20-ranked shopping app that increased sales by 48% through seamless WooCommerce integration and optimized mobile UX flows.
• Marketing Systems: Advised on marketing systems for app acquisition, implementing analytics-driven campaign optimizations to lower CPA.

WordPress Senior Developer | Pasha Group

Mar 2018 – Aug 2020

• Specialized Platforms: Developed one of the region’s few real estate platforms featuring complete 360° virtual tours (MelkPasha.com).
• Social-to-Web Conversion: Transformed an Instagram-based shop into a fully integrated WooCommerce platform, resulting in a 23% annual sales increase for Nil-Home.com.

Education

MSc in Artificial Intelligence and Robotics

University of Hertfordshire, UK | Jan 2025 – Apr 2026

• Program Overview: This master’s program focuses on the development of intelligent autonomous systems and advanced machine learning models.

• Key Coursework:

  • [cite_start]Artificial Intelligence: Core principles of intelligent agent design[cite: 207].
  • [cite_start]Machine Learning: Building and optimizing predictive models[cite: 207].
  • [cite_start]Artificial Life with Robotics: Exploring biological behaviors in robotic systems[cite: 207].
  • [cite_start]Advanced AI & Neural Networks: Specialized study of deep learning architectures[cite: 13, 14].

• [cite_start]Technical Research Areas: - Implementing Robot Operating System (ROS) for perception and control[cite: 50, 51].

  • Training Deep Reinforcement Learning (DRL) models with complex reward functions.
  • [cite_start]Developing Agentic Workflows for autonomous task execution[cite: 21, 22].

Bachelor of Science in Civil Engineering

Azad University (IAU) | Sep 2010 – Dec 2014

• [cite_start]Analytical Foundation: Developed strong skills in mathematics, structural logic, and project management[cite: 62, 99].
• [cite_start]Project Management: Experienced in risk assessment and managing complex construction workflows[cite: 59, 67].

Check out my GitHub to see what I’m working on!