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Daniel Z
Table of Contents

Role

Senior Developer at Green Wing Co. W.L.L.

Project Summary

I led development of the Anotah web ecosystem with three separate WooCommerce websites:

  • Kuwait/GCC storefront
  • Saudi Arabia storefront
  • Global storefront for the rest of the world

The Kuwait/GCC storefront operated in both English and Arabic, and the platform used location/language behavior similar to Eleganza for regional routing.

Platform Architecture & Traffic

  • Built and maintained the websites on WordPress and WooCommerce.
  • Implemented localized language and stock handling across regional storefronts and supply sources.
  • Managed high-traffic operations at around 250,000 monthly visits with strong server and resource management.
  • Ensured product and category links resolved to the correct regional website with accurate redirects.

Website Visuals

Anotah website Anotah website with analytics Anotah website mockup

Unified Commerce Operations

  • Connected iOS and Android app flows to WordPress through API integration.
  • Kept order operations centralized so channels did not run in isolation.
  • Enabled simultaneous management of orders from five web sources/channels in one operational pipeline.

Key Outcomes

  • Led development of three WooCommerce platforms across two fashion brands (Anotah and Eleganza), with localized language and stock management, serving around 250K monthly visitors.
  • Built a Top 20 shopping app that helped increase sales by 48% through WooCommerce integration and optimized UX flows.
  • Designed and advised app install and conversion systems using analytics-driven campaign optimization.

Skills

  • Website Building
  • Web Development
  • WordPress
  • WooCommerce
  • E-Commerce
  • E-commerce SEO
  • Search Engine Optimization (SEO)
  • Localization
  • High-traffic performance operations
  • Inventory and order orchestration
  • Analytics-driven marketing optimization
  • Mobile Applications
  • iOS Development
  • Android Development

Timeline & Location

Jan 2020 - Apr 2023 (3 yrs 4 mos) | Salmiya, Kuwait

Project Closure

These websites were discontinued because the operating model depended on a large on-site workforce that became unnecessary and unsustainable after COVID-19 disruptions. The business was later affected by product supply challenges, which led to shutdown of the website operations.

Website Archive

Historical snapshots of the live website are available on Web Archive: anotah.com snapshots