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Daniel Z
Table of Contents

Role

WordPress Senior Developer (Freelance) at Pasha Group.

Project Summary

I developed Nil Home as an e-commerce website and migrated the business from an Instagram-based storefront to a full WooCommerce platform.

Branding & Identity

Brand identity assets were designed and implemented to establish a consistent visual language for Nil Home. Graphic design and branding for this project were done by Sahand Anvari.

Nil Home brand designs Nil Home thank-you note design

E-commerce Website

The website structure focused on product catalog clarity, conversion-oriented shopping flow, and maintainable WooCommerce operations.

Nil Home e-commerce website screenshot

Key Outcomes

  • Migrated Nil Home from a social storefront to a scalable WooCommerce website.
  • Contributed to a reported 23% annual sales growth through platform migration and optimization.

Skills

  • Web Development
  • WordPress
  • WooCommerce
  • E-commerce
  • Branding
  • Group training for marketing operations
  • Built and organized a cross-functional team for content production, sales, shipping, and customer support

Timeline & Location

Dec 2019 - Aug 2020 (9 mos) | Gorgan, Golestan Province, Iran (Hybrid)